Travel-Size Eyeshadow Primer Potion



Rating 4.7 of 5 518 reviews


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Product description

Be armed and ready for shadow wherever you go. Our travel-size Eyeshadow Primer Potion makes shadow apply more smoothly and keeps your color vibrant and crease-free for 24 hours. And it’s paraben-free! Our gorgeous, revamped packaging now includes an applicator for even more versatility.

Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Our formula glides on smoothly, and space-age polymer technology fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. You’ll get all the versatility you need with our Original shade—it blends beautifully on all skin tones and dries invisibly.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.

Urban Decay is 100% cruelty-free.

Fill Weight: 5 ml / 0.16 fl oz

Pro Tips

Smooth on a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing.


Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau).
May Contain:
Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].


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  • Marx Mae Tutorial | Copper Smoky Eye + Vice Special Effects
  • Gold Sparkle New Year’s Eve Look Tutorial | Bronze-Gold Smoky Eye
  • Junkie New Year's Eve Look Tutorial | Bold Green Graphic Cat Eye
  • Rockstar New Year's Eve Look Tutorial | Sparkly Purple Eye
  • Classic Cat Eye and Deep Red Lip Tutorial
  • Smoky Eye and Matte Bright Red Lip Tutorial
  • UD x Jean-Michel Basquiat Tutorial | Bright, Multicolored Eye Tutorial

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Travel-Size Eyeshadow Primer Potion is rated 4.7 out of 5 by 518.
Rated 5 out of 5 by from Like Eyeshadow Crazy Glue I have oily lids. No matter what eyeshadow I use, it creases within 2 hours. With UD Original eyeshadow primer, it "locks" my shadow in place, doesn't let it crease, refuses to let my lids get oily and my shadow stays where I put it no matter how much time has passed. It keeps my undereye concealer in place without creasing as well. I dot all around my eye including underneath and then blend with my ring finger from the bags under my eye and lower lid to all all over my eyelid, up to my brow. A little goes a long way. This primer actually locks in my undereye concealer and setting powder in addition to my eyeliner that I use on my lower lash line.
Date published: 2016-04-02
Rated 5 out of 5 by from Lasts For Days ! Before I got this as a sample at Ulta I never used eye primer . I thought it was something unnecessary. Then after receiving this as a gift I saw a total difference ! My eye shadow would last longer! I work late night but I get to work early enough for people to still be there so I have to look good and now my eye shadow looks just as amazing as it did when I arrived . Now when I go home the next morning after working all night I look like I just applied this eye shadow ! Thank you Urban Decay for this amazing Primer Potion ! Now I always purchase is and I love when Ulta gives it as a sample because I could never have to much primer!
Date published: 2016-09-11
Rated 1 out of 5 by from New packaging a disaster I have very greasy eyelids and could never wear eye makeup until i found this products a few years ago and it was brilliant. So was able to wear eye makeup all the time and it stayed on until I removed it. But i've just bought the new packaging and it's nothing like the original i don't know why they changed the product but it does not work for me anymore. I put on make up less than two hours ago and already it's creased and what should be on my eyelid isn't there anymore. Very annoyed as it was the only brand that worked for me but they definitely changed the ingredients and doesn't work anymore. Bring back the old one.
Date published: 2017-01-12
Rated 5 out of 5 by from All Day Wear I use UD Eye Primer for literally every look. The potion just melts into skin so I don't have to worry about all my primer being covered up. My Recommendation on how to use: Using the applicator- Swipe all the product onto your lid then with your finger- rub it in all over the lid and make sure to get your brow bones! I find that it save a lot of product and headache to do it this way, I wouldn't use your finger to wipe it off the applicator just because I don't think that'd be very sanitary. Overall I love this product, its the only thing that keeps my eyeshadow out of the creases of my eyes
Date published: 2015-09-12
Rated 3 out of 5 by from Great product; needs better packaging I have the oiliest of oily skin, especially my eyelids, and only this primer of the multiple I've tried has made my makeup last and not crease for the entire day! When I discovered this product years ago, I fell in love, and have used it every time I wear eye makeup. My only qualm is that I loved the old packaging. It was easy to use and much more sanitary and I desperately wish UD would bring back the tube instead of the doe foot applicator. I end up using my finger to spread the product anyway and I much prefer the older packing. That and I wish the product also came in a darker matte to match a darker skin tone. Sometimes, when I use this product, it makes my tan skin looked washed out.
Date published: 2016-09-05
Rated 2 out of 5 by from Maybe I'm the exception... I heard greatly things about this primer going in, and I was excited that I would finally "get' what primer really does...when I finally pulled the trigger, it was on the UD BOOK OF SHADOWS3(???). The pallet was in clearance at Ulta, making it perfect to try out. It came with a little aux speaker and a qr code with which to watch demos.i followed the tutorial and I wasn't sure if I had noticed the difference so I kept trying the product out. After the second or third day, my eyelids started peeling fromthe potion! It was scary! I talked to an artist at Ulta and she had a similar experience. I'm willing to give the other variety of primer another shot.
Date published: 2016-09-11
Rated 1 out of 5 by from Applicator sharp, creased immediately After all the raving about this primer I picked up a travel size in Sephora to try it out. When I went to use it the applicator was super sharp and hurt my eye when i tried to apply it so I had to put it on my finger then place it on my eye. I set the primer with a neutral eyeshadow then did the rest of my eye makeup as normal. My shadow was creased before I even left the house, I tried to blend it out and where it creased the shadow was stiff and hard. I ended up having to take off all my eye makeup and reapply without the primer. Maybe I got a bad copy of the product but for the price I don't think I will buy another to try again.
Date published: 2018-09-04
Rated 5 out of 5 by from Perfect for any shadow This was the first eye shadow primer I had ever used quite a few years ago. Something I really loved about this product was how well it worked with even just drug store makeup. All of my shadows that normally lasted for a few hours lasted all day when paired with this, and it even helped the pigmentation tremendously. I have tried a few other primers since then, but nothing that has worked as well as this one. If you want great eye shadow but don't want to spend a lot, I would recommend getting a tube of this primer and it will help with any other brand you decide to pair it with.
Date published: 2016-12-29
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